Are you familiar with the term ‘anchoring bias’? It’s the idea that an initial experience with anything — the cost of a cappuccino, the amount of snowpack in February, the attitudes of customer service agents at some company — sets the baseline for all future experiences. In this week’s #OwnYourBusiness episode, think about the way you can leverage anchoring bias. For example, when it comes to your company, how does your #customerexperience help you drop an anchor that leaves a positive impression? Your #valueproposition needs to consider the result of every interaction.
Refocus for Reinvention
