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Your forever challenge:

Be Different.

Be Useful.

Be Better.

And always put your customers first.

happy people

User Experience Architecture • Customer-Focused Value Proposition • Category Design

North Then West brings clarity.

Clarity about who you are. Clarity about what you do.
Clarity about your customers’ needs.

Clarity about your User Experience.

Here’s why a customer-focused value proposition matters:

$10

Amount of ROI on
each dollar spent by
companies with a user
experience strategy

3x

Rate companies that focus
on customer experience
outpace those that don’t

71%

Companies integrating design
practices into their work culture
that report improvements in
employee engagement

Every business — including yours — needs a little help sometimes.
That’s why we’re here.

Ready to get started?