Your forever challenge:
Be Different.
Be Useful.
Be Better.
And always put your customers first.
User Experience Architecture • Customer-Focused Value Proposition • Category Design
North Then West brings clarity.
Clarity about who you are. Clarity about what you do.
Clarity about your customers’ needs.
Clarity about your User Experience.
Here’s why a customer-focused value proposition matters:
$10
Amount of ROI on
each dollar spent by
companies with a user
experience strategy
3x
Rate companies that focus
on customer experience
outpace those that don’t
71%
Companies integrating design
practices into their work culture
that report improvements in
employee engagement
From the Blog
From the Blog
