Clarity.
Then Growth.
Hi, I’m Joel. I Started North Then West to Reintroduce Your Company to Your Customers.
Why? Because in our rapidly changing world, every business deserves a fighting chance to achieve excellence. Here’s how I guide you:
Finding Your Unique Value Proposition
Let’s discover what makes you different from your competition. Together.
Which leads to
Building Your Positive Customer Experience
We align what you sell with what your customers want — and expect.
Which leads to
Developing Your User Experience
I work with your team to fulfill your customer experience through high-performing digital products.
The Values That Drive My Work
A Positive Customer Experience
Respect.
For customers. For employees. For the world.
Authenticity.
Yeah, I get it. Everyone says that. But I reflect who I am in everything I do for you.
Clear Communication.
You stay in the loop. All the time.
Responsiveness.
You call? We answer. Simple as that.
Diversity of Opinion and Perspective.
It makes the world a better place.
Challenging Assumptions.
Joel looks at things differently. The usual way may no longer mean the best way.
Sustainability.
In terms of the business. In terms of the planet. In terms of the people who make you succeed.
Joel’s goal on every project is to make an impact that provides long-lasting results for your company.
The Next Chapter of Your Story.
Courtesy of Joel’s Methodology.
Joel bases his work on one-to-one conversations — with stakeholders, customers, employees — to truly dig deep into the challenges companies experience. He also utilizes methods like comparative analyses, digital usability studies, and other relevant tools to provide useful, actionable recommendations for the best path forward.
Companies We’ve Elevated
What does working with Joel look like?
Strapping on our scuba gear to take a deep dive together.
Spending a day (or so) guiding your team upward to new peaks.
Dropping Joel from a helicopter into your marketing agency to provide the depth you need.
Performing a detailed assessment about your business, with results and recommendations provided.