If your products or services are so niche that they solve the problem for a small group, it’s worth revisiting to see if this excellent solution can actually sustain a business. For this week’s #OwnYourBusiness episode, I talk about how a founder with such a narrow focus needs to think about how they can create a profitable #valueproposition. It’s hard to provide a good #customerexperience when you don’t have any customers.
Refocus for Reinvention
