Clarity.
Then
Growth.
Hi, I’m Joel. I Started North Then West to Reintroduce Your Company to Your Customers.
Why? Because in our rapidly changing world, every business deserves a fighting chance to achieve excellence. Here’s how I guide you:
Your Unique Value Proposition
What makes you different from your competition
Your Customer Experience
Aligning what you sell with what your customers want — and expect
Your User Experience
Fulfilling your customer experience through high-performing digital products
The Values That Drive My Work
A Positive Customer Experience
Respect. For customers. For employees. For the world.
Authenticity. Yeah, we get it. Everyone says that. But we reflect who we are in all the work we do.
Clear Communication. You stay in the loop. All the time.
Responsiveness.
You call? We answer. Simple as that.
Diversity of Opinion and Perspective. It makes the world a better place.
Challenging Assumptions. Joel looks at things differently. The usual way doesn’t mean the best way.
Sustainability. In terms of the planet. In terms of the business. In terms of the health of the people who make the business run.
Joel’s goal on every project is to make an impact that provides long-lasting results for your company.
The Next Chapter of Your Story.
Courtesy of Our Methodology.
Joel bases his work on one-to-one conversations — with stakeholders, customers, employees — to truly dig deep into the challenges companies experience. He also utilizes methods like comparative analyses, digital usability studies, and other relevant tools to provide useful, actionable recommendations for the best path forward.
Companies We’ve Elevated
Leverage Joel’s Expertise
How it Best Works for You:
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- Half-day in-house workshop
- Full-day in-house workshop
- Value Proposition and Customer Experience assessment
- Working with Joel through your digital agency