What exactly is Category Design?

As you develop your value proposition, it will (hopefully) become clear that you occupy a unique space in your market.

Your big differentiator may come from

Geography

Geography

Innovative Solutions

Innovative Solutions

Use of Talent

Use of Talent

That’s where Category Design comes in.

North Then West works with you to

INVENT

your market position. That means you…

your market position.

That means you…

Don’t compete.
Everyone
else follows.

Live by
your value
proposition.

Embrace the
story you tell
your customers

From the blog: Don’t be better, be different.