The Nitty Gritty of User Experience:
Who? What? How? WHY?
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- Why do your customers experience friction — and frustration — in your digital footprint?
- Why does that friction affect the important stuff, like sales and your bottom line?
- Why don’t I know the right questions to ask?
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User Experience Design, or UX as it’s commonly known, answers those questions. We dig deep. We seek to understand.
And then we translate that knowledge to working, usable digital systems. In other words, we turn chaos into order.
Want to learn more?
Check out our UX case studies
North Then West’s principal Joel Magalnick has spent more than a decade devoting his curious mind to building applications that are
Elegant, Interesting and Useful.
Our UX engagements apply
Research
To learn about your users’ needs
Prototyping
To generate ideas to build a product