On my #OwnYourBusiness video this week, I talk about the area of #categorydesign, an emerging practice that provides a holistic focus on a company’s place in the market. By inventing a category for your company where nobody else is competing, you define that category and force everyone else to follow. But you’ve got to do it right. So this would be a good time to share that I’ve been made an ambassador for Category Thinkers to help my clients embark on their own design process. Cool, huh?
Refocus for Reinvention
