North Then West is About
Your “Aboutness”
We’re here to help you figure out what you’re about: What makes your company different. What makes your company special. What makes your customers want to keep being your customers.
So what do we bring you?
Clarity. Understanding. Opportunity.
About Our Founder
North Then West was founded in 2023 by Joel Magalnick, a seasoned professional as a journalist, a digital experience designer, and an educator. currently serving as the Principal Consultant at North Then West since January 2023, where expertise is applied to customer-centric business value propositions. Alongside Joel’s role in North Then West, Joel has been an instructor at MacEwan University since September 2020, teaching the theories, methods, and application of digital experience design, including accessibility and inclusion.
Joel previously held positions as Chief Experience Officer at Starting Point Studios, Content Team Lead at Connected Marketing, Professor of Digital Communications at Wenatchee Valley College, and as Editor-in-Chief and Publisher of JTNews Media. His work has always put a strong focus on user experience, content strategy, and digital storytelling. Joel is highly committed to enhancing the intersection of human experience and technology through innovative design.
Joel’s holds a Master of Communications in Digital Media from the University of Washington, a Bachelor of Science in Journalism from the University of Colorado, and continued education in design, AI, and leadership.
About Our Methodology
Joel works with you to understand your company’s history, your products and services, your customers, and your employees to establish your unique Value Proposition.
Once your Value Proposition has been established, Joel works with your team — your leadership and your employees alike — to build the experience for your customers that aligns their expectations with your offerings. This will be a period of change that requires everyone to contribute so they want to come along for the ride.
With the Value Proposition and your customer experience established, Joel turns to your digital products to make sure that your customers’ front-line introduction to your company works as intended and meets your re-established goals.
How to Get on the Right Path with North Then West
Want more information about North Then West? Here are the best ways to engage with us: