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Joel loves to read! Every year since 2023 (but, um, skipping 2024) he’s shared his reading list to show what he’s been interested in. Hopefully this will generate some interest in the next thing you decide to pull off the shelf. Read on!

Need Joel to get a read on your company? Check out the rest of our site to learn more about how North Then West helps your company refocus its value proposition by centering around your customers, then reach out! We’d love to chat about helping your growth in 2026.