Do you ever have those aha moments when you realize that you’ve only scratched the surface on finding solutions to what feels like an intractable problem? I had one of those moments this past week, and it was a reminder that building a good #valueproposition and #customerexperience means you have to dive much deeper than you ever expected. As I talk about in this week’s #OwnYourBusiness episode, even those details that you might not think matter could be really, really important. Keep asking questions!