Clarity.
Then Growth.
Meet North Then West
North Then West reintroduces companies to their customers.
Entrepreneur and journalist Joel Magalnick founded North Then West to help his clients re-establish:
- Their unique value proposition: What makes them different from their competition
- Their customer experience: Aligning what they sell with what their customers want and expect
- Their user experience: Fulfilling the customer experience through high-performing digital products
Our Values Drive Our Work
- A Positive Customer Experience.
- Respect. For customers. For employees. For the world.
- Authenticity. Yeah, we get it. Everyone says that. Just be thankful you get a picture of Joel camping and not a video of Joel doing karaoke.
- Clear Communication. You stay in the loop. All the time.
- Responsiveness. You call? We answer. Simple as that. But not at 2 in the morning.
- Diversity of Opinion and Perspective. It makes the world a better place.
- Challenging Assumptions. Joel looks at things differently. Just ’cause something’s always been done that way doesn’t mean it’s the best way.
- Sustainability. In terms of the planet. In terms of the business. In terms of the health of the people who make the business run.
Joel’s goal on every project is to make an impact that provides long-lasting results for your company.
The Next Chapter of Your Story.
Courtesy of Our Methodology.
Joel bases his work on one-to-one conversations — with stakeholders, customers, employees — to truly dig deep into the challenges companies experience. He also utilizes methods like comparative analyses, digital usability studies, and other relevant tools to provide useful, actionable recommendations for the best path forward.
Companies We’ve Elevated
Leverage Joel’s Expertise
How it Best Works for You:
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- Half-day in-house workshop
- Full-day in-house workshop
- Value Proposition and Customer Experience assessment
- Contract Joel through your digital agency